step 1
Our Story
Explain the founding of American Metal Customs and the connection of the award-winning customs shop to the award-winning whiskey brand
5 steps to sell American Metal Whiskey
STEP 2
Brand Creation
Explain the passion of the founders and their desire to create a lifestyle whiskey brand that is specific to custom car and motorcycle enthusiasts and authentically represents the customs culture
STEP 3
Patented Sonic Infusion Process
Explain the process:
Submerged speaker in each barrel
High-decibel engine recordings played continuously for 4-6 months
Sonic Infusion from actual American Metal Custom bike engine
Enhances the extraction of vanilla, caramel, and oak tones
Creates a smoother, more complex whiskey
STEP 4
Product Information
Present the American Metal Whiskey product lineup and details
Core: The V8 & The Knuckle
Icon: The Disciple – LTO
Legend: 10-Year
STEP 5
Trade Support
Share our unique POS and brand activation support materials
On-premise and off-premise POS assets
Display activation resources
Tasting support materials
Rowdy Hour activation support
sell sheets & suggested pricing
ON-PREMISE cocktail programs & POS
Additional resources
RETAIL DISPLAY PROGRAMS & POS
brand overview
Product info
Patented sonic infusion process
Video library
