Brand overview

Welcome to American Metal Whiskey, where we blend the passion of craftsmanship with the spirit of custom car and motorcycle culture. Our authenticity comes from our award-winning custom shop led by Josh Allison, known for crafting custom cars and motorcycles that embody the vintage design and raw elegance of hand-made American craftsmanship. In 2021, we took that same attention to detail and world-class craftsmanship and created an award-winning whiskey brand that reflects the artistry, innovation, and spirit of our custom legacy. Learn more at American Metal Customs.

American Metal Whiskey isn’t just another brown liquid, it's a reflection of who we are. Real people, crafting real shit with no compromises. We're driven by the same values that fuel our custom shop: authenticity, rowdiness, and a relentless pursuit of quality. Just like every custom hot rod and bike we build, every batch of whiskey we produce is meticulously crafted, blending tradition with innovation. When you pour someone a sample of American Metal Whiskey, you're not just serving whiskey—you're acting as an entry point to a lifestyle and sharing our story of craftsmanship, passion, and American ingenuity.

At American Metal, we believe craftsmanship matters—whether in the garage or the distillery. From hand-built custom machines to meticulously crafted whiskey, we embody the spirit of American ingenuity and world-class quality in everything we create.